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Leadership Principles


Take Ownership

Leaders are owners. They think long-term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say, “that’s not my job."




Value Customers

The development of a product starts with the customer and is built around their requirements. A leader works vigorously to earn and keep customer trust.




Think Big

Leaders think bold and think big to communicate clear directions that inspire the teams and produce results within the company.




Integrity, Trust, and Quality

Leaders have exceedingly high standards for quality. Leaders understand that demonstrating integrity through exceptional quality of service is the best way to earn a customer's trust.




Learn, Innovate, and Create

Leaders are never done learning and are always seeking ways to enhance their skills. They are curious about new opportunities and actively explore avenues of improvement. Leaders creatively apply their learning and innovatively solve problems.




Hire the Best

Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and are committed to imparting quality coaching to others.




Communicate Concerns Constructively

Leaders are obligated to respectfully challenge decisions when they disagree; even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise on tough decisions for the sake of being congenial. Once they take a decision, they commit to it wholly.




Deliver Results

Leaders benchmark themselves, their team members, and peers by the quality of the impact delivered through their work. When faced with seemingly disastrous setbacks a leader will rise to the occasion, never settle for mediocrity, and will innovatively invent new ways to simplify the problem and deliver the intended results.

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